SearchDay: Search Engine Optimization: Back to Basics
Today's search engine marketing news and opinion: Search Engine Optimization: Back to Basics; SEM Success In 10 Minutes A Day; Yahoo Buzz Now Open to All Publishers; and more.
View ArticleQ Interactive Launches Display Ad Network with Predictive Behavioral Targeting
The service is powered by Q Interactive's proprietary targeting technology, the TrueConversion Engine, and uses a combination of offline data and online self -reported geo-demographic, behavioral and...
View ArticleSearchDay | Landing Page Optimization -- Insource or Outsource?
Today's search engine marketing news and opinion: Landing Page Optimization -- Insource or Outsource?; Rehabilitating SEO; Google AdWords Releases New Editor Guide; and more.
View ArticleSocial Media Madness - The Final Four
NCAA March Madness is in full swing, and so is Social Media Madness! We started our own Big Dance with 16, but now the Final Four is starting to come into focus.
View ArticleSeeing New Products and Services in the Expo Hall at SES New York 2010
She was promoting Facebook's new self - service ad unit. Targeted advertising using Facebook self - service ad unit at SES New York 2010 Finally, Devesh Dodeja of Techndu.com, discussed Techndu's...
View ArticleSecond Life Tinfoil Hat Theory, Part 4: Who Do You Want to be Today?
How Display Names Crossed the Line Real Life/Second Life Barrier
View ArticleSearch Week in Review for Dec. 4, 2010
Google Self -Driving Car Driver Breaks Law - Jalopnik Delays dog Google's digital music service - New York Post Yes, Ask has joined Jeeves in retirement, officially bowing out of the search business...
View ArticleSearch Week in Review for Feb. 26, 2011
An overview of what you can expect once Twitter's self -serve ad platform becomes available. How to Integrate Customer Service Into Social Media Marketing - ClickZ The recent hype involving JCPenney's...
View ArticleSearch News & Headlines Around the Web - April 18, 2011
Google Self Driving Cars Get Jumpstart from IBM Patents - SEO by the Sea Baidu's new microblogging service looks exactly like Plurk - The Next Web Facebook Ad Prices Actually Fell, Marketing Firm Says...
View Article10 Key Things I Learned From Working at a Search Startup
I’ve learned a lot in my time in the search community, which has always been generous with its knowledge. In my continuing effort to give back, here are 10 important tips, from search marketing, to B2B...
View ArticleIs Google's AdWords Express Right For You?
AdWords Express is an appealing option to small, local businesses on a shoestring budget, but it's important to determine if this is the most efficient way to spend your advertising dollars. Some...
View ArticleTwitter Finally Tests Self-Serve Advertising Platform
Fourteen months after CEO Dick Costolo proclaimed his company would launch a self-service advertiser platform during 2011, Twitter announced that select marketers began testing such a platform in...
View ArticleTwitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain...
View ArticleWhat J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects
We may not be able to write like “Harry Potter” author J.K. Rowling, but we all can access deep wells of creativity, intuition, and empathy. When we draw upon these wells in the service of our...
View ArticleFacebook Offers Rolls Out to Local U.S. Businesses
Facebook is rolling out its Offers marketing platform to local businesses in the U.S.. Before, Offers - which competes with Google's platform by the same name - had been available to a limited number...
View ArticleBrag & Sell? Can You Increase Your Market Share by Bragging?
If you use your website to attract customers or clients who have never met you, your website isn’t a brochure/business card, it’s your salesperson. You must be able to sell yourself virtually. So where...
View ArticleThe Client’s Guide to Publishing Infographics
This guide explains what the vendor does and what you, the client, owns for your next (or first) infographic project. Come launch day, there will be no surprises, which will help make your campaign run...
View ArticleGoogle Stops Warning China Searchers About Dangerous Keywords
Google had been offering users a warning if they searched for terms including "Freedom", and whenever someone in China had made such a move would tell them that their internet connection could be...
View ArticleSocial Advertising Revenues Forecast to Grow 31% in 2014
EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015. The data shows social ad revenues grew 42.9 percent...
View ArticleGoogle Penalizes Social Video Advertising Site Virool
Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a high number of suspect links received in a short period of...
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